FOR IMMEDIATE RELEASE Burgundy, France (October 2, 2018) – Smash-hit wine brand Luc Belaire has released a new video starring music sensation Diamond Platnumz, who has also offered fans a Belaire cocktail recipe of his own making.
The video follows Diamond as he enters a club, greeting the barman before proceeding to take the bartending into his own hands. Diamond juggles bottles of Belaire Rosé and Belaire Luxe, throwing a Luxe bottle so high into the air that he has time to dance, flirt and check his Rolex while waiting for the bottle to reappear! He pours glasses for the gathering crowd and joins the dance floor. Diamond wears a Belaire cap and limited edition varsity jacket, which he co-designed with Belaire, updating the brand’s signature design to include African inspired patterned sleeves, embroidery and patches.
The unique video is a creative collaboration between Diamond and Belaire, fusing the artist’s love of cocktails with his natural flair for performance. And whilst the tricks themselves may be aided by a professional, Diamond is keen to use some of the moves he learned on-set at his next night out! The hitmaker has also created a special cocktail recipe for use with either of his favourite Belaire bottles, Belaire Luxe and Belaire Luxe Rosé.
Diamond Platnumz says “I’m drawn to the creativity of cocktails and I’ve always had a natural flair for performance. I picked up a few tips from the professional we worked with and I’m definitely going to try out some moves the next time I’m partying. My go-to bottles are Belaire Luxe and Belaire Luxe Rosé. I like a sweet, fragrant cocktail with that extra touch of luxury that Belaire adds.”
French Diamond
Recipe
– 100ml lychee juice
– ½ tbsp agave syrup or clear honey
– 2 teaspoon lemon juice
– 2 drops of rose water, to taste
– 200ml chilled Belaire Luxe or Belaire Luxe Rosé
Step by step
– Pour the lychee juice and the agave syrup into a cocktail shaker with a few ice cubes.
– Add 2 drops of rose water and 2 teaspoons of freshly squeezed lemon juice.
– Shake vigorously and taste (Diamond’s tip: you may need to add a few more drops of rose water but don’t overdo it).
– Strain into 2 coup glasses, top up with Belaire Luxe or Belaire Luxe Rosé and use a long spoon to gently mix.
– Garnish with rose petals and lychee slices.
Diamond’s latest collaboration with Belaire follows an in-depth interview for the brand’s Self Made Tastes Better campaign, which saw him share his journey to becoming East Africa’s biggest star and a global music sensation. He has since worked with hip hop mogul and Belaire supporter Rick Ross on the tune “Waka,” which trended on Youtube, and became a summer anthem.
Click HERE to watch Diamond Platnumz flair bartending
Click HERE to download press images and cocktail image
For more information fans are encouraged to visit LucBelaire.com and join the conversation by following @OfficialBelaire and tagging #Belaire on Instagram, Facebook and Twitter.
About Luc Belaire
Luc Belaire is a premium brand produced in France – the hallmark of quality in the world of fine wines. Our 5th and 6th generation father-and-son winemakers oversee production of each bottle of Belaire at their maison in Montagny-les-Beaune, established in 1898. The line includes Belaire Gold, made in Burgundy from a blend of Chardonnay and Pinot Noir along with a cane sugar dosage, alongside Belaire’s top-selling cuvée Belaire Rosé, a unique sparkling Rosé wine from the south of France crafted from a blend of Grenache, Cinsault and Syrah grapes – the three favorite Rosé grapes of the region – and Belaire Luxe, an elegant ‘blanc de blancs’ made exclusively from Chardonnay with a special dosage made from prized Chablis grapes in Burgundy. The newest addition to the range is Belaire Luxe Rosé, made at Belaire’s estate in Provence from a classic blend of rosé varietals and a unique addition of oak-aged Syrah. Finally, Belaire’s Fantôme (French for phantom) range houses each of its cuvées in a luminescent bottle which lights up at the touch of the button.
About Sovereign Brands
Sovereign Brands is a family-owned, international wine & spirits company headquartered in New York. The company is owned and operated by the Berish family and partners with first-class producers from the world’s most iconic wine and spirit regions to develop superior brands. Sovereign has a portfolio of successful brands including Luc Belaire, a smash-hit line of French sparkling wines, which has earned global acclaim for its exquisite taste and striking packages, and is available in more than 100 countries around the world. The company’s portfolio also includes Bumbu, a craft rum brand from Barbados that ranks among the world’s most critically acclaimed rums, Cloud Chaser, a classic French Côtes de Provence Rosé, and Skeleton Vineyards, a range of accessible wines from Argentina and Austria.
For press assets or more information on market availability and pricing, please contact:
Europe, Asia, Africa & UAE
Sophie Lawrence
PR Manager
SophieLawrence@SovereignBrands.com
Tel: +44(0)77-3444-4134
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